The Meta Blitz!
The prefix Meta means “within”, “about”, or “beyond.” It implies abstraction or going beyond that which something specific represents by breaking it down into its observable and non‐observable elements, generalizing them into a basic, universal concept.
Theoreticians, mathematicians, logicians, and philosophers of all shapes, sizes, and colors have been playing around with the idea of “metaanalysis” for the past 150 years or so. It is often used as a device to open up discourse regarding potential, experimental events or phenomena without having to experience them first hand or indeed, have any knowledge of their potential outcome.
Great advances in many different sciences and studies have come from a foundation of the meta‐analysis and the abstraction of central, commonly accepted ideas.
It is our belief that the field and business of Internet marketing is no different. Through an understanding of the underlying currents of modern marketing, the intelligent Internet marketer may be able to ride the current of others’ marketing efforts towards profit.
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