Blitz Event Marketing » strategic plan http://www.blitz-event-marketing.com ...bringing event marketing to a new level! Tue, 05 Jul 2011 08:49:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Confusion about Strategic Planning http://www.blitz-event-marketing.com/confusion-about-strategic-planning/ http://www.blitz-event-marketing.com/confusion-about-strategic-planning/#comments Mon, 16 Mar 2009 14:41:09 +0000 Blitzer http://www.blitz-event-marketing.com/confusion-about-strategic-planning/ Confusion about Strategic Planning is a post from: Blitz Event Marketing

No related posts. Endorsed by Infotheque Intl.]]> Clearing Up the Confusion about Strategic Planning. Many people are confused by the terms strategy, strategic plan, and strategic planning. Well, I am here to help you get a clear picture. For the moment, forget what you’ve heard about this subject. Strategic planning makes a huge difference to your organization both tangibly and intangibly, so keep reading!
What is strategy?
Strategy means consciously choosing to be clear about your company’s direction in relation to what’s happening in the dynamic environment. With this knowledge, you’re in a much better position to respond proactively to the changing environment.
The fine points of strategy are as follows:

  • Establishes unique value proposition compared to your competitors
  • Executed through operations that provide different and tailored value to customers
  • Identifies clear trade offs and clarifies what not to do
  • Focuses on activities that fit together and reinforce each other
  • Drives continual improvement within the organization and moves it toward its vision

Surprising strategic-planning stats

95 percent of a typical workforce doesn’t understand its organization’s strategy.
90 percent of organizations fail to execute their strategies successfully.
86 percent of executive teams spend less than one hour per month discussing strategy.
60 percent of organizations don’t link strategy to budgeting.

So what’s the upshot of these surprising revelations?
Strategic planning matters to the life of your business!
Knowing what strategy is can also be explained by looking at what strategy is not. Dr. Michael Porter, the leading strategy guru and professor at Harvard, had this to say at the 2006 World Business Forum in Chicago.
Strategy is not:

    Best practice improvement
    Execution
    Aspirations
    A vision
    Learning
    Agility
    Flexibility
    Innovation
    The Internet (or any technology)
    Downsizing
    Restructuring
    Mergers/Consolidation
    Alliances/Partnering
    Outsourcing

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]]> http://www.blitz-event-marketing.com/confusion-about-strategic-planning/feed/ 0 Laying the Foundation for Your Strategic Plan http://www.blitz-event-marketing.com/laying-the-foundation-for-your-strategic-plan/ http://www.blitz-event-marketing.com/laying-the-foundation-for-your-strategic-plan/#comments Mon, 05 Jan 2009 14:32:51 +0000 Blitzer http://www.blitz-event-marketing.com/laying-the-foundation-for-your-strategic-plan/ Laying the Foundation for Your Strategic Plan is a post from: Blitz Event Marketing

No related posts. Endorsed by Infotheque Intl.]]> Having a strategic plan is the best way to bring focus and direction to your organization. What will your business be like in three years? Do you have a roadmap to get from today to your envisioned tomorrow? Will you be a few steps closer to realizing your vision by next year? No one can predict the future. But if you don’t change anything, the future won’t be any different
than the past. One sure-fire way to impact your company’s future (and profitability) is to dust off a timeless tool — the strategic plan — and intentionally drive your organization forward. No one strategic model fits all organizations, but the planning process includes certain basic elements that all businesses can use to explore their vision, goals, and next steps of an effective strategic plan. A good strategic plan achieves the following:

  • Reflects the values of the organization
  • Inspires change and revision in products and target markets
  • Clearly defines the criteria for achieving success
  • Assists everyone in daily decision making

No one can predict the future. But effective leaders aren’t sitting around and waiting for it to happen either. They’re anticipating what lies ahead. Managers and business owners aren’t waiting for their competitors to swoop in and put them out of business. Instead, they’re using their strategic plans to get ahead of the game. So it’s odd to think that many people avoid strategic planning because they consider it complex, costly, and time-intensive. Most of the time the plan is shelved before it’s implemented, even knowing the fact that some other company can invade your market!
But strategic planning doesn’t have to be mysterious, complicated, or timeconsuming. In fact, it should be quick, simple, and easily executed. And strategic planning isn’t just something you cross of your list of to-dos — you must create a culture of strategic thinking, so your strategic planning doesn’t become an annual retreat but, instead, a part of daily decision making.

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