Another example is you may think, ‘If I offer a business articles website, wouldn’t it be fantastic just to get thousands of visitors for the keyword ‘business’? However, in this instance as well your conversion rates will suffer as the keyword ‘business’ can have a very generic meaning and as a result it is more likely that these visitors will have reached your website and not found what they were looking for. Rather than think about single term keywords you should be focusing on succeeding with longer keywords, which are easier to rank highly in search engines and lead to better conversion rates.
Long-tail keyword phrases
It is important to use what are called long-tail keyword phrases. By using longtail keyword phrases you face less competition from similar businesses, making it easier to get ranked in search engines. Long-tail keyword phrases also give you higher conversion rates as they pull in more relevant traffic to your website, with visitors more likely to follow-through and become your customers. By focusing on long-tail keyword phrases, relevant people who have specifically searched for what you have on offer will be visiting your website, rather than people stumbling upon your website by chance. Not only are visitors from longtail, more relevant keyword phrases more likely to stick around and purchase from you. They’ll be more likely to bookmark your website and come back later.
Internet search patterns
Think of the patterns that people make when search for something online. Think about how you use a search engine. Do you just search once and then pick out a website from your first set of results? You are more likely to perform an initial search using just one or two words and then try and narrow down the results further after that.
This improved search is generally made by adding extra words (often determined by the initial search results) or the use of inverted commas “around a phrase” to indicate that it’s a specific phrase that you’re searching for. Most internet users are aware that the more precise your search terms are, the more likely you are to find the precise resource you’re looking for.
People are looking for something specific when they type in a longer keyword phrase into a search engine. That’s another reason why you shouldn’t necessarily worry about not coming up in the first set of search results.
The keyword phrase solution / using keyword phrases
The more keyword phrases that you are trying to aim for on a single page, the harder it is to achieve high search engine rankings for your chosen page. Do not be tempted to go for lots of different keyword phrases for your home page – you should aim for one main keyword phrase on each individual webpage plus some longer-tail keyword phrases (preferably encompassing your main keyword phrase) – up to a maximum of 3 phrases per page. Any more than 3 keyword phrases per page will dilute the impact of each of the phrases on your individual pages.
A good example would be if you had determined that your main keyword phrase for your home page should be ‘UK travel guide’ then a couple of longer tail keyword phrases that you could include on the same page without diluting their impact might be ‘free UK travel guide’ and ‘UK travel guide for tourists’.
You should also focus on different keyword phrases for different pages of your site, again up to a maximum of 3 per page. The main content on your web pages will naturally allow search engines to find alternative longer keyword phrases. That’s another reason why you should have just the one main keyword phrase as a main target as well as just a few specific longer-tail keyword phrases.

The keyword phrase myth is a post from: Blitz Event Marketing

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