Many small business people tend to look at marketing as an expense that takes profit away from the business, as a luxury item to “splurge” on when they have the money, but not a necessity. This approach is short-sighted. Marketing is an investment that increases profit and improves business value over time.
Smart stock pickers’ portfolios [...]
Invest in marketing programs
Is cyber-warfare a genuine threat?
Cyber attacks are already upon us but the rules of digital warfare have yet to be agreed upon. Is it time, as an influential think tank believes, for a digital Geneva Convention? Is it even possible when the internet was designed without country borders and when defining what a “cyber-war” constitutes is near-impossible? “We come [...]
Manifesto from Anonymous
The new-found attention on Anonymous has led the group to publish its manifesto. In it, it denies that it is a group of hackers. “Anonymous is not an organization…and it most certainly is not a group of hackers,” it said. “Anonymous is an online living consciousness, comprised of different individuals with, at times, coinciding ideals [...]
Is Social Media a fad or the biggest shift
In a world where social media behemoths like Facebook can change their user interface between the time you send your final tweet about Stephen Colbert and before you wake up to read the news on your NYTimes iPhone app, can you possibly learn something about social media from a book written last year? “Is Social [...]
