Archive for the ‘Marketing’ Category
Invest in marketing programs
Many small business people tend to look at marketing as an expense that takes profit away from the business, as a luxury item to “splurge” on when they have the money, but not a necessity. This approach is short-sighted. Marketing is an investment that increases profit and improves business value over time.
Smart stock pickers’ portfolios [...]
Is Social Media a fad or the biggest shift
In a world where social media behemoths like Facebook can change their user interface between the time you send your final tweet about Stephen Colbert and before you wake up to read the news on your NYTimes iPhone app, can you possibly learn something about social media from a book written last year? “Is Social [...]
Your business in 2020
In June, 2010, Steve Jobs introduced the latest version of the iPhone. During his presentation of the new device’s video chat function, he mentioned a memory of his childhood; watching The Jetsons. This, he said, was what he envisioned the future to be like. He dreamed of technology like the iPhone 4 that would allow [...]
How social media has changed any event coverage…
Leaked video signifies growing power of independent web journalism. We are not intent to discuss the video here but the simple fact of the video’s release also reflects the ongoing revolution in how news gets produced and published. The group, called WikiLeaks, released the Pentagon video on Monday. Less than 24 hours later, the clip [...]
